In this incredible project, we had the opportunity to collaborate with Marcelo D2, one of the biggest rappers in Brazil, to create a campaign that reinforced the essence of Jack Daniel's, of 'independent spirits', people who question labels and are always looking for something unique. In this case, through music.

As a creative copywriter, I was responsible for creating the campaign's storytelling, to be expressed through social media, OOH and media content.

I contributed by creating ideas for activations, names, video scripts, slogans and various social media content for Jack Daniel's in partnership with D2.